Mark Chambers (28), who works from The Terrace in Lincoln, was selected by London Zoo ,from hundreds of illustrators across the country, to redesign the children's section of the famous attraction.
Called Animal Adventure, the new children's zoo has been given a £2.3 million revamp and aims to immerse youngsters in the sights, sounds and smells of the animal kingdom.
The wild world of characters designed by Mr Chambers along with rhymes and play zones will bring young animal lovers face-to-face with red pandas, porcupines and prairie dogs.
"It's all part of a massive 10 year redevelopment of the zoo," said Mr Chambers, who is signed to the London-based Bright Agency. "Previously the zoo had used photographs of animals and it was all very proper and not much fun. They decided that they wanted to use illustrations and a different way of teaching kids about animals."
"It's all part of a massive 10 year redevelopment of the zoo," said Mr Chambers, who is signed to the London-based Bright Agency. "Previously the zoo had used photographs of animals and it was all very proper and not much fun. They decided that they wanted to use illustrations and a different way of teaching kids about animals."
Two main child characters designed by Mr Chambers will guide children through a series of information boards in four different zones of the new zoo.
His work – which will be seen by around 1.2 million people each year – will even form the backdrop to the zoo's cafe and will be placed on souvenir pens and pencils.
Phil Holmes, interpretation developer at the zoo said Mr Chambers was the best illustrator they could find.
"Mark's illustrations were the perfect match for Animal Adventure," he said.
"Mark's illustrations were the perfect match for Animal Adventure," he said.
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